From growing up in her family’s salon to helping shape its future, Julianna has spent much of her life immersed in the world of beauty, business, and entrepreneurship. She earned her degree in Fashion Business Management from the Fashion Institute of Technology (FIT) in New York City and spent six years working in the fashion industry with renowned brands including Tommy Hilfiger, Mulberry, Brooks Brothers, and Zegna.
As Vice President, Julianna plays a key role in the continued growth and evolution of Sorelli. From leading marketing and brand partnerships to team development and strategic planning, she is involved in many of the details that shape the Sorelli experience. She is also leading the expansion of the Sorelli brand, including the development of Sorelli Shops at Suntree, a new retail destination designed to bring a curated collection of businesses, services, and experiences to the Suntree community, as well as the expansion of Sorelli itself.
For Julianna, building Sorelli is about more than growing a business—it’s about creating a brand, a team, and a community that people are proud to be part of.